Colgate-palmolive case study colgate-palmolive case study colgate-palmolive case study introduction in 1991 and 1992 colgate palmolive (cp) has been the leading force in oral care industry, mainly in the toothbrush segment. “position niche vs - colgate palmolive case study essay introduction mainstream: in respect to sales cannibalization” mainstream: in respect to sales cannibalization” analysis of the marketing strategic for colgate-palmolive’s (cp) new product launch of “precision by colgate” toothbrush. Colgate precision factorsbranding: should the name of the product on the package and in advertising be colgate precision or as precision by colgatecommunication and promotion: this is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsmajor competitors in the. Colgate palmolive case report 1315 words | 6 pages colgate-palmolive (cp), the leading retail toothbrush manufacturer in the united-states is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative precision. Colgate palmolive - the precision toothbrush case analysis questions 1 list and briefly discuss the changes occurring in the toothbrush category and colgate palmolive’s competitive position the greatest change happening is the move of the consumers from value segment to the professional segment.
Colgate palmolive company ðžv the precision toothbrush 1 the toothbrush market was divided into three segments: super-premium, professional, and value brushes. Analysis of colgate palmolive precision toothbrush by group 4 synopsis introduction 1 the paper discusses the state of oral health care market in us in early 90s and analysis of various market factors affecting positioning, branding and communication strategy of a new product to be launched by colgate palmolive. Colgate-palmolive co: the precision toothbrush colgate-palmolive in mexico (abridged) colgate-palmolive: managing international careers colgate-palmolive co: analyzing an annual report. Colgate-palmolive co: the precision toothbrush case study solution, colgate-palmolive co: the precision toothbrush case study analysis, subjects covered new product marketing product positioning profitability analysis by john a quelch, nathalie laidler source: hbs premier case collection 2.
Palmolive case analysis “position niche vs mainstream: in respect to sales centralization” analysis of the marketing strategic for colgate-palmolive (cap) new product launch of “preclusion by colgate” toothbrush. Colgate-palmolive co is considering how to position your new teeth brush technology, precision the case explores the issues involved in launching new products and asks students to make cost-benefit analysis of the different placement options. In august 1992,colgate-palmolive(cp)was poised to launch a new toothbrush in the united states, tentatively named colgate precision susan steinberg, precision product manager has to recommend this preview has intentionally blurred sections.
Colgate - palmolive company: the precision toothbrush i-synopsis in 1992, colgate-palmolive (cp) was the global leader in household and personal care products like toothbrushes and toothpastes in 1991, its sales topped at $6 billion and profits at $276 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s. The colgate-palmolive co case study is considering the positioning of precision, a new toothbrush the case study highlights issues related to the launch of new products and requires to calculate the profitability of the different positioning alternatives. In 1992, colgate-palmolive (cp) was the global leader in household and personal care products it was also the leader in retail toothbrush sales in the united states.
Problem statement the aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for colgate palmolive's new toothbrush, precision, and choose the one that is the most suitable in the face of the market competition and consumer needs. Swot analysis for colgate-palmolive precision: strengths: colgate-palmolive is a global leader in personal care and household products with 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. Colgate-palmolive (cp) is lacking a product line within the super-premium segment of the us toothbrush market colgate precision, a new product in cp’s pipeline is ready to be launched in the market, but the incorrect positioning of this line threatens to cannibalize the colgate plus and classic lines. Colgate-palmolive has been able to maintain its substantially high percentage of sales in both the toothpaste and toothbrush market arguments for launching precision as (a) a niche product and (b) mainstream brand launching precision into the market mix would give colgate-palmolive sufficient supply to meet the demand for a niche product. An additional benefit to colgate is that, as a niche super-premium brush, precision should be clearly seen as a differentiated toothbrush from colgate plus and colgate classic, keeping product cannibalization at a minimum.
Read this business case study and over 88,000 other research documents colgate palmolive company - the precision toothbrush colgate palmolive company ўv the precision toothbrush 1 the toothbrush market was divided into three segments: super-premium, professional, and value. In the case of the precision toothbrush a free 5oz tube of colgate toothpaste was given with the purchase of precision, and a 50% off offer on any size of colgate toothpaste in conjunction with a 50 cent coupon on the precision brush were used to catch the consumer’s attention. Colgate palmolive company case solution as colgate is operating in more than 200 countries of the world, the management is facing severe conflicts of various governments and political parties.